Accountabilities, Responsibilities and Main Duties
Strategy Development and Implementation:
Develop, plan, deliver and evaluate the Nigeria Marketing strategy and plan, working with the Nigeria Executive and Senior Leadership Teams, the regional Comms and Digital team and relevant corporate teams. The Marketing strategy and plan will include agreed targets and reflect the strategic focus of the Nigeria operation.
As an ‘internal consultant’ to the business areas, provide support and direction on the creation, planning, delivery and evaluation of business specific marketing strategies and campaigns, which include market sizing, financial data, targets, customer segmentation, competitor analysis and market data
Management and Delivery of the Marketing Function:
Manage the day-to-day activities associated with all marketing efforts, including: project management; commissioning content; content creation; creative development; campaign tracking and reporting as necessary.
Closely collaborate with business and project leads to develop an integrated and sustainable marketing approach, capitalising on common customer base, promoting synergies and economies of scale, and delivering maximum impact and business returns.
Track performance of marketing campaigns through measurement and analysis to understand effectiveness and ROI
Conduct quarterly reviews of market-specific strategies and action plans and develop initiatives that support country-specific marketing activities.
Working with the Digital and Social Media Manager, drive the content and creative strategy for business areas on all digital platforms, including but not limited to websites and social media, e-mail marketing and digital campaigns.
Across all activities, manage brand guidelines to ensure all vendors and internal customers follow corporate standards.
Sourcing of Good and Services, Supplier Management:
Working with business managers, lead on the commissioning (procurement) of MarComms services from external suppliers supporting projects, programmes and events, defining Terms of Reference to provide a clear brief to suppliers. Services include: PR; Events Management; Marketing; Communications; Media coverage. Ensure all campaigns are based on sound briefs that support business and brand objectives, are customer-focused, closely adhere to brand guidelines and are produced to standard
Proactively manage the relationship with key suppliers and specifically the quality of service / value for money from suppliers engaged on specific activities
Lead on and manage the procurement of MarComms ‘collateral’ including but not limited to brochures; banners etc
Commission high quality and creative photography and videography which captures the essence and impact of our work.
To lead as the Country’s Brand Champion and custodian of brand standards across all channels of engagement, including digital and print.
Proactively engage with business leads and their teams to understand in depth the nature of the British Council’s operation and ambition, supporting effective marketing activities and credibility in the role
Coach and support individuals and teams – the internal customer.
Actively support equality and diversity and work to the British Council’s EDI policy at all times
As required, provide support to the wider MarComms Team and cover in the absence of the Director Communications
Continuous Professional Development:
Engage in professional networks and continuous professional development to ensure that knowledge, networks and expertise are kept updated
Director Communications and Digital and Social Media Manager
Country Director, the Nigeria Executive Team and Senior Leadership Team
Regional Communications & Digital teams
UK based Marketing, Brand and Communications teams
Key colleagues in Strategic Business Units (SBUs)
Suppliers including marketing, communications, PR and events management
Key partners and customer groups
Other Important Features or Requirements of the Job
The post holder will be expected to travel within Nigeria. As with any business that experiences peaks and troughs of activity, there is likely to be a need to work outside office hours from time to time. Occasional attendance at events at weekends and evenings.
Behaviours assessed during interview stage of recruitment process:
Making it Happen – Most demanding level
Connecting With Others – Most demanding level
Working Together – Most demanding level
Behaviours not assessed during recruitment process:
Creating Shared Purpose – More demanding level
Shaping the Future – More demanding level
Being Accountable – More demanding level
The position holder will be required to demonstrate all six behaviours, on the job. These will be assessed during year end performance evaluations.
Behaviours to be assessed during the interview stage of recruitment are referenced.
Skills and Knowledge (See The Generic Skills Dictionary for details)
Communication and Influencing skills (L3)
Using Technology (L2)
Managing Project (L3)
Analysing data and problems (L2)
Managing People (L2)
Short listing and Interview
A minimum of 5 years of proven experience in a similar role within the corporate sector, public /NGO sector
Experience in a similar role in an international organisation
Short listing and Interview
Degree level qualification in a relevant field or equivalent experience
Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing (or equivalent)
1st August, 2016.
How to Apply
Interested candidates should forward via SMS email and personal profile to the visible online contact